MARKETING with
Beautiful. Personalized. Automated. at scale!
Let’s face it, besides the location of a community and the reputation of the developer, the most critical success factor in new home sales is the community’s branding and marketing strategy.
This is even truer today, with COVID-19 transmission risks and seemingly everlasting lockdowns, fully-featured, high-end sales offices are sadly, most likely a thing of the past.
Onyx helps our customers overcome these new challenges by providing them with world-leading tools to drive hyper-personalized conversations, with thousands of prospects and customers, in an automated fashion.
MULTI-CHANNEL AUTOMATION
Make it personal, anywhere, anytime
It has been demonstrated time and time again: People are much more likely to engage with personalized messaging. If you think about it, there’s a much better chance you’ll turn around if someone calls your first name as opposed to a generic “hey!”, right? The same goes for generic messaging as opposed to a subject you have a real interest in.
Onyx helps our customers to engage in hyper personalized conversations with their prospects with little-to-no efforts.
Data makes conversations meaningful
Onyx integrates demographic, geolocation and interest data to drive one-to-one conversations dynamically with prospects.
Messages are configured using information collected from your lead sign-up form, the ad the prospect clicked on as well as any information collected from conversations with them to increase engagement.
An investor will be emailed easy to rent studio floor-plans as well as be invited to register for further VIP launches, whereas a first-home buyer might be given a few tips regarding financing options and the buying process to build trust.
Onyx’s unique, demographic data collection component makes automating personalized conversations with prospects seamless and worry free.
Track leads through the buying process
There’s nothing more counterproductive than to spend money on leads who don’t convert: they create more work for your sales team and don’t generate revenue.
Onyx tracks everything from your ad accounts, and ties that information to the individual prospects. It’s one thing to generate 2000 leads a month, but are they buying? If so, for how much? How long does it take? What are they looking for?
With Onyx, you can know exactly which ad a customer clicked-on, where they were when they clicked it, how much you paid for his/her click, what they were looking for at that time, what they ended up buying, how many models they looked at, which ones, and how much that sale has cost you from start to finish.
Adapt your marketing on-the-fly
The biggest mistake one can make when generating leads through ad-spend on Google Ads or Facebook is forgetting to update running campaigns on a regular basis.
Onyx is set-up as it’s own, semi-automated feedback loop; customers can use their sales data to make better use of their marketing dollars! Because getting leads is nice… but getting leads that actually purchase homes from you is much, much nicer.
Using advanced Einstein Analytics dashboards, marketing managers can, as in the example on the left, understand exactly which kind of lead purchases a certain type of unit, where most of these leads come from, which ads were more successful in converting them, and how much they cost per lead to generate.
Automate Every Communication
Onyx is built on top of Salesforce Marketing Cloud, the industry’s leading B2C marketing platform, to drive event and trigger based, personalized communications at any point in the sales cycle. But don’t take our word for it : Salesforce has consistently been ranked as a leader by Gartner for as long as Salesforce has been on the market.
Because we deliver easy to use templates as part of our delivery methodology, our customers can start building beautiful, responsive and personalized communications from day-one.
Templates we usually provide for our customers are:
- Thanks for registering!
- Deposit/Payment collection
- Moving soon
- Corporate/Community/Project general marketing
- It's time to make your choices of finishes and options
- Upcoming meeting/visit/phone call
- Construction updates
